By addressing the four major pillars: Regulation Compliance, Industry Promotion, Public Health, Environment Protection, it demonstrates our commitment to making the industry well-prepared for a future featuring safer products tailored specifically for adult ex-smokers. This will happen while adhering to both local and international regulations and prioritizing environmentally-friendly product production. The Declaration is our roadmap to a smoke-free, greener and continued secure future, and the latest milestone in a journey that began 15 years ago.